There’s also a promotional video as part of the ad campaign. The campaign includes both men and women with ‘computer inflicted’ injuries.
There’s discussion of it here, by a blogger who finds it offensive, and a response from the makers of the ads. The maker insists that the adverts are simply too ’absurd’ to be offensive, but the blogger at ‘F-words’ (not to be confused with the F-word) writes that she finds the way that the ads appear to parody the domestic violence awareness adverts offensive.
I have to say, I don’t find the pictures, or the videos, particularly funny.
Related, news here of a Body Shop survey that suggests that attitudes amongst young people to violence in relationships are troubling -for instance, “1 in 10 teens think saying sorry makes it ok after they’ve hurt or forced a partner to do something. “
No laughing matter.