BARBIE, that plastic icon of girlhood fantasy play, is routinely tortured by children, research has found. The methods of mutilation are varied and creative, ranging from scalping to decapitation, burning, breaking and even microwaving, according to academics from the University of Bath.
The findings were revealed as part of an in-depth look by psychologists and management academics into the role of brands among 7 to 11-year-old schoolchildren.
The researchers had not intended to focus on Barbie, but they were taken aback by the rejection, hatred and violence she provoked when they asked the children about their feelings for the doll.
Violence and torture against Barbie were repeatedly reported across age, school and gender. No other toy or brand name provoked such a negative response. read more
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